William Lazer: reflections on my career

Purpose - This paper seeks to record the author's personal reflections on his career as a marketing scholar.Design methodology approach - Personal reflections are provided in an autobiographical approach.Findings - The author's career as a student, teacher, and scholar are described in som...

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Bibliographic Details
Published in:Journal of historical research in marketing 2013-04, Vol.5 (2), p.231-243
Main Author: Lazer, William
Format: Article
Language:English
Subjects:
Advisors
Awards & honors
Careers
Conferences
Graduate students
Marketing
Meetings
Students
Teaching
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Description
Summary:Purpose - This paper seeks to record the author's personal reflections on his career as a marketing scholar.Design methodology approach - Personal reflections are provided in an autobiographical approach.Findings - The author's career as a student, teacher, and scholar are described in some detail.Originality value - This paper records events and memories that might otherwise be forgotten. No other such account has been published of William Lazer's career.
ISSN:1755-750X
1755-7518
DOI:10.1108/17557501311316851