On Secure VANET-Based Ad Dissemination With Pragmatic Cost and Effect Control

Allowing commercial service providers (SPs) to promote their businesses, ad dissemination in vehicular ad hoc networks (VANETs) shows great application potential. In this paper, a VANET-based Ambient Ad-Dissemination scheme (VAAD) is proposed to support secure ad disseminations with pragmatic cost a...

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Bibliographic Details
Published in:IEEE transactions on intelligent transportation systems 2013-03, Vol.14 (1), p.124-135
Main Authors: Li, Zhengming, Liu, Congyi, Chigan, Chunxiao
Format: Article
Language:English
Subjects:
Ad dissemination
Ad hoc networks
Advertising
Algorithms
Architecture
Incentives
Pragmatics
Privacy
Receivers
Roads
Security
Spark plasma sintering
Transportation systems
Vehicles
vehicular ad hoc networks (VANETs)
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Summary:Allowing commercial service providers (SPs) to promote their businesses, ad dissemination in vehicular ad hoc networks (VANETs) shows great application potential. In this paper, a VANET-based Ambient Ad-Dissemination scheme (VAAD) is proposed to support secure ad disseminations with pragmatic cost and effect control. VAAD provides an incentive-centered architecture for the involved parties to trade off their conflicting requirements regarding ad dissemination. Given realistic advertising effect and cost requirements of an SP, VAAD adopts a distance-based gradient ad dissemination algorithm to maximize the achievable ad effect by emulating the ad-posting patterns in the physical world. To facilitate vehicular nodes' participation in VAAD, efficient, secure, and privacy-preserving incentive cash-in is ensured to support financial transactions in VAAD. Thus, with proper cost and effect control, VAAD is a novel and comprehensive solution to secure ad dissemination in VANETs.
ISSN:1524-9050
1558-0016
DOI:10.1109/TITS.2012.2206111