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Persuasion on Trial: An Exercise for Understanding the Benefits of Studying Persuasion

Courses: Persuasion, Compliance Gaining, Communication and Ethics Objective: Students will understand the benefits of studying persuasion.

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Bibliographic Details
Published in:Communication teacher 2013-07, Vol.27 (3), p.127-131
Main Authors: Seiter, John S., Gass, Robert H.
Format: Article
Language:English
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Description
Summary:Courses: Persuasion, Compliance Gaining, Communication and Ethics Objective: Students will understand the benefits of studying persuasion.
ISSN:1740-4622
1740-4630
1740-4622
DOI:10.1080/17404622.2013.775468