Modification and Revision of the Scale of Market Demand for Taekwondo Schools

The purpose of this study was to modify and revise the Scale of Market Demand for Taekwondo Schools ( Kim, Zhang, & Ko, 2009 ). A questionnaire was developed that consisted of the revised Scale of Market Demand for Taekwondo Schools with seven factors (personal improvement activities, physical e...

Full description

Saved in:
Bibliographic Details
Published in:Measurement in physical education and exercise science 2013-07, Vol.17 (3), p.187-207
Main Authors: Kim, Min Kil, Zhang, James, Jackson, E. Newton, Connaughton, Daniel P., Kim, May
Format: Article
Language:English
Subjects:
Accounting research bulletins
Demand
marketing research
Martial arts
Physical education teachers
scale development
Schools
Variables
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The purpose of this study was to modify and revise the Scale of Market Demand for Taekwondo Schools ( Kim, Zhang, & Ko, 2009 ). A questionnaire was developed that consisted of the revised Scale of Market Demand for Taekwondo Schools with seven factors (personal improvement activities, physical environment quality, instruction staff quality, program activities and offerings, cultural learning, locker room provision, and economic condition consideration), member satisfaction and member commitment variables, and demographic variables. Research participants (N = 552) were Taekwondo school participants who resided in the United States and voluntarily participated in the survey study. Conducting confirmatory factor and structural equation model analyses, the revised Scale of Market Demand for Taekwondo Schools with 7 factors and 54 items was found to have good validity and reliability characteristics. Discussion is centered on the theoretical relevance of the conceptual dimensions and their applications in marketing research and practice.
ISSN:1091-367X
1532-7841
DOI:10.1080/1091367X.2013.805136