Food marketing, children, and obesity in Chile: evidence and challenges for regulation

An estimated 10% of the worlds school-aged children carry excess weight, a condition that has several mental and physical health consequences for both the individual and society. Evidence shows that the obesity rate is not equally distributed around the world, and it mainly depends on what nutrition...

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Bibliographic Details
Published in:Communication research trends 2013-06, Vol.32 (2), p.14
Main Authors: Uribe, Rodrigo, Fuentes-Garcia, Alejandra
Format: Article
Language:English
Subjects:
Advertising restrictions
Analysis
Beverages
Children
Children & youth
Childrens television
Commercials
Food
Food products
Health aspects
Laws, regulations and rules
Low income groups
Marketing
Medical policy
Obesity
Obesity in children
Overweight
Prevention
Product placement
Social aspects
Soft drinks
Studies
Target marketing
Television advertising
Youth market
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Summary:An estimated 10% of the worlds school-aged children carry excess weight, a condition that has several mental and physical health consequences for both the individual and society. Evidence shows that the obesity rate is not equally distributed around the world, and it mainly depends on what nutritional transitional stage a country is facing. The Chilean data show not only high prevalence in the rates of childhood obesity, but also an alarming rising trend. Taking into account only the prevalence of obesity in pre-school children, the prevalence has increased from 6.2% to 9.8% in the period between 1996-2007. The rapid economic growth, the remaining level of poverty, and the persisting economic inequalities in Chile have all been mentioned as key contributing factors to the increase of obesity. In this context, it is relevant to scrutinize marketing practices, particularly in the case of those addressed to children.
ISSN:0144-4646