Factors Influencing Consumer Vulnerability to Weight-Loss Advertising Among Obese Consumers

The purpose of this study was to investigate what factors are related to weight-loss advertising vulnerability among obese consumers. Questionnaires were filled out by 224 obese individuals during pre-surgery appointments for bariatric surgery. Regression analyses revealed that being female and feel...

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Bibliographic Details
Published in:Journal of family and consumer sciences 2012-10, Vol.104 (4), p.46
Main Authors: Worthy, Sheri, Pilcher, Kenneth, Lokken, Kristine, Boeke, Abbe
Format: Article
Language:English
Subjects:
Behavior
Cognitive Ability
Consumer advertising
Consumer Education
Coping
Delay of Gratification
Eating Disorders
Education
Educational Background
Ethnicity
Gastrointestinal surgery
Gender Discrimination
Hypotheses
Individual Characteristics
Mobility
Motivation
Nutrition
Obesity
Personal health
Physical Disabilities
Questionnaires
Self control
Studies
Surgery
Weight control
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Summary:The purpose of this study was to investigate what factors are related to weight-loss advertising vulnerability among obese consumers. Questionnaires were filled out by 224 obese individuals during pre-surgery appointments for bariatric surgery. Regression analyses revealed that being female and feeling powerless to lose weight on ones' own were related to higher levels of consumer vulnerability, whereas feeling motivated to lose weight and keep it off was related to lower levels of consumer vulnerability. Ideas for consumer protection and education are given. [PUBLICATION ABSTRACT]
ISSN:1082-1651
2331-5369