Transitional Exporting: A Case Of Two Emerging Markets

This international business case allows for the evaluation of Eastern European markets and highlights their unique nature. Eastern Bloc countries are newer entrants to the global arena and offer opportunities for understanding an array of emerging markets. The case presents one start-up business and...

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Bibliographic Details
Published in:Journal of business case studies 2012-03, Vol.8 (2), p.147-150
Main Authors: Daly, S., Murusidze, G.
Format: Article
Language:English
Subjects:
Business plans
Case studies
Cost control
Embargoes & blockades
Emerging markets
Entrepreneurship
Exports
International business
International trade
Market entry
Mineral water
Wholesalers
Wineries & vineyards
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Description
Summary:This international business case allows for the evaluation of Eastern European markets and highlights their unique nature. Eastern Bloc countries are newer entrants to the global arena and offer opportunities for understanding an array of emerging markets. The case presents one start-up business and the process, opportunities and roadblocks encountered.
ISSN:1555-3353
2157-8826
DOI:10.19030/jbcs.v8i2.6800