Apple, Inc.: Where Is It Going From Here?

Apple's central business model has not changed since the company's emergence in the late 1980s. While being a leader in consumer electronics innovation, Apple has reliably produced proprietary hardware and software, which has provided the company a competitive advantage in gaining a share...

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Bibliographic Details
Published in:Journal of business case studies 2013-05, Vol.9 (3), p.215-220
Main Authors: Gupta, Atul, Prinzinger, Joe
Format: Article
Language:English
Subjects:
Case studies
Competition
Competitive advantage
Computer industry
Corporate culture
Digital audio players
Innovations
Internet access
Market strategy
Operating systems
Product lines
Smartphones
Software
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Summary:Apple's central business model has not changed since the company's emergence in the late 1980s. While being a leader in consumer electronics innovation, Apple has reliably produced proprietary hardware and software, which has provided the company a competitive advantage in gaining a share of any market into which they have ventured. Apple's strategic management decision to include non-PC products in its portfolio has thrived so far, driven by the success of the iPod, iPad, and iPhone. However, iPod sales have slowed. The iPhone is facing increased competition within the smartphone industry. The success or failure of Apple's latest creation, the iPad Mini, remains to be seen. The combination of these events begs the question: Will Apple's existing and emerging product lines take it to the next level? This paper presents a synopsis of Apple's current and emerging product lines as a means to predict the future direction of the company. [PUBLICATION ABSTRACT]
ISSN:1555-3353
2157-8826
DOI:10.19030/jbcs.v9i3.7797