Determining the Effects of Sport Commentary on Viewer Perceptions, Attitudes, Beliefs, and Enjoyment through Violence Justification

Three commentary conditions were created in order to determine how perceptions, attitudes, beliefs, and enjoyment were affected by varying levels of violence justification. Specifically, this study employed a between subjects quasi-experimental design. Analysis of Covariance ( ANCOVA ) testing found...

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Bibliographic Details
Published in:Journal of sports media 2013-04, Vol.8 (1), p.65-86
Main Authors: Frederick, Evan L, Lim, Choong Hoon, Chung, Jinwook, Clavio, Galen
Format: Article
Language:English
Subjects:
Attitudes
Behavior
Perceptions
Sports
Sportscasters
Theory
Violence
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Summary:Three commentary conditions were created in order to determine how perceptions, attitudes, beliefs, and enjoyment were affected by varying levels of violence justification. Specifically, this study employed a between subjects quasi-experimental design. Analysis of Covariance ( ANCOVA ) testing found support for commentary's ability to alter viewer perceptions through violence justification. The neutral condition was found to have the highest mean value for perceptions of aggression and hostility. Conclusions regarding those findings will be discussed further.
ISSN:1558-4313
1940-5073
1940-5073
DOI:10.1353/jsm.2013.0009