ANALYZING THE FEASIBILITY OF GREEN MARKETING IN INDIAN AUTOMOBILE INDUSTRY

Green marketing is relatively new focus in business endeavours increased, leading to a higher level of awareness of environmental issues in the business domain and many corporations being required to consider the issues in their strategic planning in order to meet stricter environmental standards. T...

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Bibliographic Details
Published in:International journal of management research and reviews 2012-11, Vol.2 (11), p.1909
Main Authors: Batra, Shweta, Shankar, Amit
Format: Article
Language:English
Subjects:
Air pollution
Carbon
Developing countries
Electric vehicles
Emissions
Energy efficiency
Environmental protection
Green marketing
Greenhouse gases
LDCs
Light rail transportation
R&D
Research & development
Technological change
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Summary:Green marketing is relatively new focus in business endeavours increased, leading to a higher level of awareness of environmental issues in the business domain and many corporations being required to consider the issues in their strategic planning in order to meet stricter environmental standards. The past decade has shown that harnessing consumer power to effect stricter environmental change is far easier said than done. In recent era the automobile sector has been one of the major reasons behind global warming due to its high carbon emissions. So it has become necessary to introduce green technology vehicles in Indian market to reduce its effects on environment. The development of green marketing strategy to a company is complex. Hence this research covers the different aspects on feasibility of green marketing in automobile sector in India. The research studies the importance of different initiatives and strategies which can be implemented by the automobile companies. Further various other factors has been taken into consideration like the acceptance of green cars, the reasons behind the same which includes factors like fuel efficiency, eco friendly, and economically viable fuel. [PUBLICATION ABSTRACT]
ISSN:2249-7196