Caracterización del comprador sogamoseño en súper e hipermercados/Profile of the supermarket and hypermarket shopper in the city of Sogamoso, Colombia/Caracterização do comprador sogamoseño em super e hipermercados

The objective of this study is to determine the profile of the supermarket and hypermarket shopper in the city of Sogamoso, based on the model of Blackwell, Miniard & Engel (2003), and supported by Aaker & Day (1989), in order to separate into four variables: favorite supermarket, physical e...

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Bibliographic Details
Published in:Estudios gerenciales 2013-01, Vol.29 (126), p.49
Main Authors: Torres, Edgar Sanabria, Penagos, Carlos Orlando Parra
Format: Article
Language:Spanish
Subjects:
Lifestyles
Personal shoppers
Studies
Supermarkets
Online Access:Get full text
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Summary:The objective of this study is to determine the profile of the supermarket and hypermarket shopper in the city of Sogamoso, based on the model of Blackwell, Miniard & Engel (2003), and supported by Aaker & Day (1989), in order to separate into four variables: favorite supermarket, physical environment, learning and attitudes, and finally the frequency of use. We used a type of quantitative research in a population referenced by households belonging to the city of Sogamoso, Colombia (DANE, 2005). We conclude that these variables significantly affect the decision to purchase by buyers and in determining which place better suits their lifestyle and needs. [PUBLICATION ABSTRACT]
ISSN:0123-5923