Entrepreneurial Orientation, Market Orientation and Performance of Teachers and Researchers in Public Higher Education Institutions

In this study we intend to analyse the relationships between entrepreneurial orientation, market orientation and performance at the individual level. We propose the concept of individual entrepreneurial orientation (IEO) and a measurement scale, and we use the individual market orientation concept (...

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Bibliographic Details
Published in:Viešoji politika ir administravimas 2012-10, Vol.11 (4)
Main Authors: Felgueira, Teresa, Ricardo Gouveia Rodrigues
Format: Article
Language:eng ; lit
Subjects:
Analysis
Competitive advantage
Corporate profits
Employees
Entrepreneurs
Entrepreneurship
Higher education
Market orientation
Marketing
Product life cycle
R&D
Research & development
Researchers
Studies
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Summary:In this study we intend to analyse the relationships between entrepreneurial orientation, market orientation and performance at the individual level. We propose the concept of individual entrepreneurial orientation (IEO) and a measurement scale, and we use the individual market orientation concept (IMO), measured with i-MARKOR. The main objective is to analyse the relationship between IEO, IMO and performance of teachers and researchers of the public higher education institutions (PHEI). A conceptual model is proposed representing the relationship between these variables. The results of this research can be highly useful in understanding the interaction between the analysed variables and their impact on the PHEI. [PUBLICATION ABSTRACT]
ISSN:1648-2603
2029-2872