Impact of Euro 2012 on the Pomeranian Region and Its Small and Medium Enterprises in Terms of Competitiveness

In the course of preparations to the 2012 European Football Championship (Euro 2012), many doubts had arisen as to the actual cost-benefit balance affecting the hosting country. The event was accompanied by intense promotion of the agglomeration and the region, especially abroad. In effect, one anti...

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Bibliographic Details
Published in:ICFAI journal of business strategy 2013-06, Vol.10 (2), p.22
Main Authors: Wasilczuk, Julita E, Zawadzki, Krystian M
Format: Article
Language:English
Subjects:
Cities
Economic impact
Entrepreneurs
Field study
Host country
Impact analysis
Infrastructure
Investigations
Professional soccer
Small & medium sized enterprises-SME
Soccer
Studies
Tournaments & championships
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Summary:In the course of preparations to the 2012 European Football Championship (Euro 2012), many doubts had arisen as to the actual cost-benefit balance affecting the hosting country. The event was accompanied by intense promotion of the agglomeration and the region, especially abroad. In effect, one anticipated the competitive position of both the region and the businesses operating there to improve. A threefold investigation whether the Euro 2012 would have an impact on the Pomeranian region was conducted. First, a modified Preuss (2007a) model was used to analyze the regional environment factors, which would contribute to improve competitiveness of the region and its Small and Medium Enterprises (SMEs). In the second area, the short-run increase in business activities was investigated using the field research among the entrepreneurs. The last part of research focused on the growth willingness of entrepreneurs. [PUBLICATION ABSTRACT]
ISSN:0972-9259