Predictors of Young People's Charitable Intentions to Donate Money: An Extended Theory of Planned Behavior Perspective

An extended theory of planned behavior (TPB) was used to predict young people's intentions to donate money to charities in the future. Students (N = 210; 18–24 years) completed a questionnaire assessing their attitude, subjective norm, perceived behavioral control (PBC), moral obligation, past...

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Bibliographic Details
Published in:Journal of applied social psychology 2012-09, Vol.42 (9), p.2096-2110
Main Authors: KNOWLES, SIMON R., HYDE, MELISSA K., WHITE, KATHERINE M.
Format: Article
Language:English
Subjects:
Behavioral psychology
Charities
Social psychology
Theory
Young adults
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Summary:An extended theory of planned behavior (TPB) was used to predict young people's intentions to donate money to charities in the future. Students (N = 210; 18–24 years) completed a questionnaire assessing their attitude, subjective norm, perceived behavioral control (PBC), moral obligation, past behavior, and intentions toward donating money. Regression analyses revealed that the extended TPB explained 61% of the variance in intentions to donate money. Attitude, PBC, moral norm, and past behavior predicted intentions, representing future targets for charitable‐giving interventions.
ISSN:0021-9029
1559-1816
DOI:10.1111/j.1559-1816.2012.00932.x