La magia del "planner". Cómo la planificación estratégica puede potenciar la comunicación persuasiva

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Published in:Revista general de información y documentación 2012-01, Vol.22, p.406
Main Author: Benítez, Antonia Salvador
Format: Article
Language:Spanish
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identifier ISSN: 1132-1873
ispartof Revista general de información y documentación, 2012-01, Vol.22, p.406
issn 1132-1873
1988-2858
language spa
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source Library & Information Science Abstracts (LISA); Publicly Available Content Database; Social Science Premium Collection; Library & Information Science Collection
title La magia del "planner". Cómo la planificación estratégica puede potenciar la comunicación persuasiva
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