Generating satisfaction towards e-learning platforms

• Published in: Management decision 2013-01, Vol.51 (7), p.1543-1558
• Main Authors: Rey Moreno, Manuel, Rufín Moreno, Ramón, Medina Molina, Cayetano
• Format: Article
• Language: English
• Subjects: Consumers; Employees; Field study; Human capital; Innovations; Interactive learning; Knowledge; Management science & operations; Management science/operations research; Marketing; Online instruction; Skills; Small & medium sized enterprises-SME; Tourism; Variables
• ISSN: 0025-1747; 1758-6070
• DOI: 10.1108/MD-04-2013-0196

Purpose – The purpose of this paper is to examine how satisfaction is generated towards e-learning platforms. Design/methodology/approach – This work aims to analyse the differences in the functioning of the model that explains how satisfaction is generated among users of e-learning platforms if expectations are measured before entering into contact with the service or afterwards. The statistical analysis was completed by developing a structural equation model using the SmartPLS 2.0.M3. Findings – The results show that, if the expectations are measured before entering into contact with the good or service, disconfirmation plays a major role in the model. If the expectations are measured after entering into contact with the good or service, the main role is played by expectations in the model. Of the variables included, perceived usefulness and effort expectancy affect satisfaction, not thus enabling conditions and social influence. Originality/value – The authors study the difference between the results obtained when using the cross-sectional design, where all the variables are mediated once the consumer has entered into contact with the good or service, and the half-longitudinal design, where expectations are measured beforehand.