IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE BEHAVIOR

Business process is under the IT revolution which is transforming the way people do the business. Basic business operations like decision making, customer service, marketing strategies, human resource management are being reformed with the use of IT. It also plays a vital role in the lives of people...

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Bibliographic Details
Published in:Researchers world - journal of arts science and commerce 2013-07, Vol.4 (3), p.41
Main Authors: Narwal, Mahabir, Sachdeva, Geeta
Format: Article
Language:English
Subjects:
Consumer behavior
Electronic commerce
Internet
Web sites
Online Access:Get full text
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Summary:Business process is under the IT revolution which is transforming the way people do the business. Basic business operations like decision making, customer service, marketing strategies, human resource management are being reformed with the use of IT. It also plays a vital role in the lives of people. Every field of human activity, may it be his daily life, official life, everything is now influenced under the cover of IT. It is used for storing, protecting, processing, securing, transmitting, receiving, and retrieving information. Keeping in mind the various benefits of IT, in this present article, an attempt has been made to study the impact of IT on consumer purchase behavior. The findings highlight that, IT has a great influence on consumer purchase behavior. It is argued that, the outcome of the study will certainly be helpful for the marketers to define their marketing strategies accordingly.
ISSN:2229-4686