Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants

During the last few years, nostalgia has become a fashion in Taiwan. “Nostalgic” restaurants are becoming common in Taiwan. A nostalgic restaurant can be a hot pot restaurant decorated with furnishing relating to the origin or earlier use of the “hot pot” in Taiwan. The study here uses SEM to test t...

Full description

Saved in:
Bibliographic Details
Published in:Journal of business research 2014-03, Vol.67 (3), p.354-360
Main Authors: Chen, Hung-Bin, Yeh, Shih-Shuo, Huan, Tzung-Cheng
Format: Article
Language:English
Subjects:
Brand image
Consumer spending
Consumption intention
Experiential value
Interior design
Nostalgia
Nostalgic emotion
Restaurant image
Restaurants
Studies
Target markets
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:During the last few years, nostalgia has become a fashion in Taiwan. “Nostalgic” restaurants are becoming common in Taiwan. A nostalgic restaurant can be a hot pot restaurant decorated with furnishing relating to the origin or earlier use of the “hot pot” in Taiwan. The study here uses SEM to test the hypotheses relating to nostalgia affecting consumption. The results indicate that (1) nostalgia has both direct and indirect impacts on consumption intention; (2) consumption affected by nostalgia varies depending on the individual; and (3) younger customers' predisposition to want cheap prices is an important consideration in marketing nostalgia to younger customers.
ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2013.01.003