Sustainabilitys Next Frontier

For the past five years, MIT Sloan Management Review and The Boston Consulting Group have collaborated on an annual research project to assess how businesses address their sustainability challenges. In the past, we focused on sustainability broadly as a business agenda and how that agenda drives pro...

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Bibliographic Details
Published in:MIT Sloan management review 2014-01, Vol.55 (2), p.1
Main Authors: Kiron, David, Kruschwitz, Nina, Rubel, Holger, Reeves, Martin, Fuisz-Kehrbach, Sonja-Katrin
Format: Article
Language:English
Subjects:
Business community
Business models
Energy efficiency
Executives
Initiatives
Managers
Strategic planning
Sustainability
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Summary:For the past five years, MIT Sloan Management Review and The Boston Consulting Group have collaborated on an annual research project to assess how businesses address their sustainability challenges. In the past, we focused on sustainability broadly as a business agenda and how that agenda drives profits and business model innovation. This year, we turn our attention to sustainability's next frontier: addressing the most significant sustainability issues. These are the key social, environmental and economic issues that, if not embraced or addressed, can thwart a company's ability to thrive or even survive. We posed three questions to get at the heart of the matter: What are the most significant social, environmental and economic sustainability issues confronting companies? (See What is Material Sustainability?) How thoroughly are businesses addressing these issues? What are companies that thoroughly address significant sustainability issues doing differently than other companies? Our findings are both encouraging and disconcerting.
ISSN:1532-9194