SATISFACTION OF MARKETING/MANAGEMENT STUDENTS IN HIGHER EDUCATION

Marketing and management departments preach a continual discourse about the importance of feedback from customers. Yet many business schools do not take the time to develop their own student satisfaction surveys to provide the departments with useful feedback. Business schools are constantly forced...

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Bibliographic Details
Main Authors: Fine, Monica B, Clark, Paul W
Format: Conference Proceeding
Language:English
Subjects:
Attitude surveys
Business schools
College students
Colleges & universities
Communication
Customer feedback
Decision making
Dependent variables
Discriminant analysis
Eigenvalues
Employment
Ethics
Higher education
Independent variables
Likert scale
Marketing
Polls & surveys
Principal components analysis
Problem solving
Quality of service
Questionnaires
Regression analysis
Skills
Students
Studies
Teamwork
Terminology
Variables
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Summary:Marketing and management departments preach a continual discourse about the importance of feedback from customers. Yet many business schools do not take the time to develop their own student satisfaction surveys to provide the departments with useful feedback. Business schools are constantly forced to compete with other colleges and often other majors within the university setting. This study provides an analysis of student satisfaction based on a questionnaire mailed to alumni. [PUBLICATION ABSTRACT]
ISSN:1934-0583
1934-0583