How marketing scholars might help address issues in resource-based theory

Kozlenkova et al. ( Journal of the Academy of Marketing Science 2013 ) show that resource-based theory has had important implications for marketing. This paper suggests that marketing might have important implications for resource-based theory.

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science 2014-01, Vol.42 (1), p.24-26
Main Author: Barney, Jay B.
Format: Article
Language:English
Subjects:
Bayesian analysis
Business
Business and Management
Commentary
Competitive advantage
Industry analysis
Market positioning
Marketing
Product differentiation
Resource management
Social entrepreneurship
Social Sciences
Strategic management
Theory
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Description
Summary:Kozlenkova et al. ( Journal of the Academy of Marketing Science 2013 ) show that resource-based theory has had important implications for marketing. This paper suggests that marketing might have important implications for resource-based theory.
ISSN:0092-0703
1552-7824
DOI:10.1007/s11747-013-0351-8