The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a revi...

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Bibliographic Details
Published in:The Journal of consumer research 2014-02, Vol.40 (5), p.797-817
Main Authors: van Laer, Tom, de Ruyter, Ko, Visconti, Luca M., Wetzels, Martin
Format: Article
Language:English
Subjects:
Cognitive psychology
Commercial transportation
Consumer behavior
Consumers
Cultural anthropology
Literary characters
Meta-analysis
Narrative modes
Narrative plot
Narratives
Persuasion
Psychological attitudes
Storytelling
Studies
Systematic review
Transportation
Verisimilitude
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Summary:Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a review of two decades worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes. Despite the relevance of narrative transportation for storytelling and narrative persuasion, extant contributions seem to lack systematization. The authors conceive the extended transportation-imagery model, which provides not only a comprehensive model that includes the antecedents and consequences of narrative transportation but also a multidisciplinary framework in which cognitive psychology and consumer culture theory cross-fertilize this field of inquiry. The authors test the model using a quantitative meta-analysis of 132 effect sizes of narrative transportation from 76 published and unpublished articles and identify fruitful directions for further research.
ISSN:0093-5301
1537-5277
DOI:10.1086/673383