CANONICAL IN THE 1930s: WILLA CATHER'S "DEATH COMES FOR THE ARCHBISHOP" IN THE MODERN LIBRARY SERIES

[...]advertisements for the Modern Library revealed the main characteristics of the new middlebrow ethos: the emphasis on education, the ideal of self-improvement, and the explicit link between culture and social success. Because she was confident that the success of Death Comes for the Archbishop a...

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Bibliographic Details
Published in:Studies in the novel 2013-10, Vol.45 (3), p.476-499
Main Author: JAILLANT, LISE
Format: Article
Language:English
Subjects:
Academic libraries
Advertisements
Advertising campaigns
American literature
Archbishops
Book publishing
British & Irish literature
Cather, Willa (1873-1947)
Cerf, Bennett
Design and Marketing
English literature
French literature
Hemingway, Ernest (1899-1961)
Libraries
Literary canon
Literature
Maupassant, Guy de (Henri-Rene-Albert Guy de Maupassant) (1850-1893)
Mencken, Henry Louis (1880-1956)
Modern literature
Novels
Periodicals
Publishing industry
Reading
Students
Titles
Wells, H G (1866-1946)
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Summary:[...]advertisements for the Modern Library revealed the main characteristics of the new middlebrow ethos: the emphasis on education, the ideal of self-improvement, and the explicit link between culture and social success. Because she was confident that the success of Death Comes for the Archbishop and Shadows on the Rock would increase the sales of her other titles, her objective was not to attract more readers, but to maximize the amount that each reader would spend.\n But had she lived to see them, I believe she would have welcomed today's superior paper backs.
ISSN:0039-3827
1934-1512
1934-1512
DOI:10.1353/sdn.2013.0022