Building relationships through websites: A content analysis of Turkish environmental non-profit organizations’ (NPO) websites

•Turkish environmental NPO websites’ dialogic features and social media adoption are examined.•Turkish environmental NPO websites (n 50) are not fully meeting the requirements (n 35) of dialogic communication.•Turkish environmental NPO websites are weak in meeting all criteria for social media adopt...

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Bibliographic Details
Published in:Public relations review 2014-03, Vol.40 (1), p.113-115
Main Authors: Uzunoğlu, Ebru, Misci Kip, Sema
Format: Article
Language:English
Subjects:
Building relationships
Content analysis
Dialogic communication
Non-profit organizations
Nonprofit organizations
Public relations
Social media
Social networks
Studies
Websites
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Summary:•Turkish environmental NPO websites’ dialogic features and social media adoption are examined.•Turkish environmental NPO websites (n 50) are not fully meeting the requirements (n 35) of dialogic communication.•Turkish environmental NPO websites are weak in meeting all criteria for social media adoption. This paper provides insight into the dialogic potential of Turkish environmental NPO websites, including social media adoption. However, 23 of 50 websites examined failed to meet half the criteria for building relationships (n 35). Of 19 sites with connections to social media, 16 used new media potentialities, however only four met all social media adoption criteria.
ISSN:0363-8111
1873-4537
DOI:10.1016/j.pubrev.2013.06.001