Subansiri Tea Limited

On Mar 15, 2001, the journey from Kolkata to Guwahati, through the scenic land of Assam, did not seem to be a business trip at all. Ajay Sharma and Bhanu Uday Singh were spellbound by the natural beauty. Gorkha Singh, an amiable local resident and a driver at Subansiri Tea Ltd (STL), had become thei...

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Published in:Vision (New Delhi, India) India), 2012-06, Vol.16 (2), p.129-132
Main Authors: Nandita, Bajaj, Gita
Format: Article
Language:English
Subjects:
Brand preferences
Business travel
Gardens & gardening
Productivity
Studies
Suppliers
Tea
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description On Mar 15, 2001, the journey from Kolkata to Guwahati, through the scenic land of Assam, did not seem to be a business trip at all. Ajay Sharma and Bhanu Uday Singh were spellbound by the natural beauty. Gorkha Singh, an amiable local resident and a driver at Subansiri Tea Ltd (STL), had become their tourist guide for the drive. He pulled over the jeep at a stall for some refreshments, when Ajay and Bhanu found an opportunity to talk to the stall owner and do a quick check of the tea brand preferences. STL located in Assam, was earlier a British Company that was bought by the Kataria Group in the 1970s. Ajay and Bhanu believed it was critical to deal with the corrupt clout that was siphoning STL's material to the neighbouring plot. As a major takeover action, three corrupt employees were sacked.
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subjects Brand preferences
Business travel
Gardens & gardening
Productivity
Studies
Suppliers
Tea
title Subansiri Tea Limited
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