Local News Media Cultivation of Host Receptivity in Plainstown

This message‐system and cultivation analysis investigated the influence of local news on the host receptivity of native‐born “Plainstown” residents toward immigrants. The message‐system analysis revealed that regional television and newspaper immigration coverage was more pessimistic, while local ne...

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Bibliographic Details
Published in:Human communication research 2014-04, Vol.40 (2), p.188-208
Main Authors: McKay-Semmler, Kelly, Semmler, Shane M., Kim, Young Yun
Format: Article
Language:English
Subjects:
Adaptation
Biological and medical sciences
Fundamental and applied biological sciences. Psychology
Immigration
Influence
Media coverage
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Social interactions. Communication. Group processes
Social psychology
Television
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Summary:This message‐system and cultivation analysis investigated the influence of local news on the host receptivity of native‐born “Plainstown” residents toward immigrants. The message‐system analysis revealed that regional television and newspaper immigration coverage was more pessimistic, while local newspaper immigration coverage was more optimistic. A cultivation analysis confirmed that attention to pessimistic coverage interacted with conversations about immigration to reduce host receptivity. This research contributes to the study of cross‐cultural adaptation by constructing and validating a measure of Y. Y. Kim's (2001) concept of host receptivity. By demonstrating that second‐order cultivation is the product of on‐line cognitive processes, this research provided additional validation of Shrum's (2004) online model of second‐order cultivation. Findings suggest that optimistic immigration news frames may facilitate host receptivity.
ISSN:0360-3989
1468-2958
DOI:10.1111/hcre.12024