The antecedents of open business models: an exploratory study of incumbent firms

Firms engage increasingly in open business models. While most research has previously focused on typologies or challenges of open business models, their specific antecedents have not been studied so far. We use data from eight open business model cases to explore this question and identify five main...

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Published in:R & D management 2014-03, Vol.44 (2), p.173-188
Main Authors: Frankenberger, Karolin, Weiblen, Tobias, Gassmann, Oliver
Format: Article
Language:English
Subjects:
Business models
Decision analysis
Federal regulation
Studies
Volume discount
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description Firms engage increasingly in open business models. While most research has previously focused on typologies or challenges of open business models, their specific antecedents have not been studied so far. We use data from eight open business model cases to explore this question and identify five main antecedents of open business models: (1) business model inconsistency, (2) need to create and capture new value, (3) previous experience with collaboration, (4) open business model patterns, and (5) industry convergence. Based on openness characteristics from the existing literature, we differentiate four basic types of open business models and develop an initial understanding of the relevance of the identified antecedents for each of them. We thereby provide first guidelines for practitioners in choosing the right form of business model openness for their company.
doi_str_mv 10.1111/radm.12040
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subjects Business models
Decision analysis
Federal regulation
Studies
Volume discount
title The antecedents of open business models: an exploratory study of incumbent firms
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