Ecotourism: A study of purchase proclivity, revisited

This research revisits an ecotourism-related article published in the early days of the Journal of Vacation Marketing. That study found its test population, Singaporean youth, to be generally disinterested ecotourism consumers. This replication, done a generation later, had findings consistent with...

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Bibliographic Details
Published in:Journal of vacation marketing 2014-04, Vol.20 (2), p.175-180
Main Authors: Litvin, Stephen W, Chiam, Michael KM
Format: Article
Language:English
Subjects:
Consumer behavior
Ecotourism
Life cycles
Studies
Vacations
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Summary:This research revisits an ecotourism-related article published in the early days of the Journal of Vacation Marketing. That study found its test population, Singaporean youth, to be generally disinterested ecotourism consumers. This replication, done a generation later, had findings consistent with the earlier work. However, by adding a second sample of Singaporean adults to the current study, the conclusion was reached that the purchase of ecotourism vacation products is likely more related to consumer life cycle than cohort. The findings apply to Singapore but can be considered for ecotourism providers and marketers wherever the product is promoted.
ISSN:1356-7667
1479-1870
DOI:10.1177/1356766713512492