NOSTALGIA, PERCEIVED VALUE, SATISFACTION, AND LOYALTY OF CRUISE TRAVEL

This study aims to explore the causal relationships among nostalgia, perceived value, satisfaction, and loyalty. The author proposes a model, in which nostalgia is assumed to have positive impact on perceived value. Furthermore, perceived value may increase satisfaction and loyalty. Finally, satisfa...

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Bibliographic Details
Published in:International journal of organizational innovation 2014-04, Vol.6 (4), p.184
Main Authors: Wang, Ming-Yuan, Li, Wei-Chin, Chou, Mei-Ju, Huang, Chien-Jung
Format: Article
Language:English
Subjects:
Brand loyalty
Consumer behavior
Consumers
Consumption
Cruises
Customer satisfaction
Customer services
Emotions
Influence
Literature reviews
Marketing
Nostalgia
Passengers
Perceptions
Quality of service
Studies
Tourism
Travel
Word of mouth advertising
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Summary:This study aims to explore the causal relationships among nostalgia, perceived value, satisfaction, and loyalty. The author proposes a model, in which nostalgia is assumed to have positive impact on perceived value. Furthermore, perceived value may increase satisfaction and loyalty. Finally, satisfaction could increase customers' loyalty. From the literature review, the major findings of this study revealed that nostalgia has a positive effect on the perceived value of cruise tours, and that perceived value is a multi-dimensional construct that also has a positive influence on satisfaction and loyalty. Meanwhile, satisfaction has a positive effect on loyalty. These results hence will provide potential guidelines for the railway industry in tourist planning, and enable decision-makers to formulate appropriate marketing strategies. [PUBLICATION ABSTRACT]
ISSN:1943-1813