Online Instrument Delivery and Participant Recruitment Services: Emerging Opportunities for Behavioral Accounting Research

Behavioral accounting researchers have historically been constrained in their ability to reach externally valid research participants. The purpose of this paper is to familiarize researchers with two relatively new and innovative ways to overcome this issue. First, this paper discusses two online in...

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Bibliographic Details
Published in:Behavioral research in accounting 2014, Vol.26 (1), p.1-23
Main Authors: Brandon, Duane M., Long, James H., Loraas, Tina M., Mueller-Phillips, Jennifer, Vansant, Brian
Format: Article
Language:English
Subjects:
Accounting procedures
Research methodology
Studies
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Summary:Behavioral accounting researchers have historically been constrained in their ability to reach externally valid research participants. The purpose of this paper is to familiarize researchers with two relatively new and innovative ways to overcome this issue. First, this paper discusses two online instrument delivery services provided by SurveyMonkey and Qualtrics that can be used to distribute experimental materials to geographically distributed participants quickly and inexpensively. Second, it reviews a number of participant recruitment services that behavioral accounting researchers can use to identify and recruit externally valid research participants. Specifically, this paper discusses commercial participant recruitment services provided by SurveyMonkey Audience, Qualtrics, Amazon's Mechanical Turk, and other commercial firms, as well as several non-commercial participant recruitment services associated with industry and professional organizations. Each service is evaluated against three criteria that are important to behavioral accounting researchers: (1) cost, (2) flexibility, and (3) access to populations of interest.
ISSN:1050-4753
1558-8009
DOI:10.2308/bria-50651