Vyuzití Paretova pravidla 80-20 pri zefektivnení prodejního sortimentu/The Utilization of the Pareto's Rule "80-20" in the Streamlining of Sales Range

The article is focused on the use of Pareto's rule "80-20" in streamlining of sales range. It is based on the assumption that 80% of the impact is due to 20% of the causes. The application of this rule on the chosen problem can be expressed as a question: "Which products from an...

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Published in:Trendy ekonomiky a managementu 2014-01, Vol.8 (18), p.44
Main Authors: Kucerová, Vladimíra, Pinkava, Vojtech, Zemanová, Anna
Format: Article
Language:cze
Subjects:
Case studies
Consumer behavior
Food
Pareto optimum
Retail stores
Studies
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Pinkava, Vojtech
Zemanová, Anna
description The article is focused on the use of Pareto's rule "80-20" in streamlining of sales range. It is based on the assumption that 80% of the impact is due to 20% of the causes. The application of this rule on the chosen problem can be expressed as a question: "Which products from an assortment of shop bring the highest share of the sales?" The general procedure of analysis using Pareto's rule is based on secondary data which come from scientific works done by other researchers in the area. The universal procedure was further modified for the investigated problem. The outcome is a methodology for evaluating of the range saleability. The method of case study was applied to verify the practical application of the methodology. The research focuses on the food retail. Therefore the proposed methodology suited to condition in this field. For other retail or wholesale areas would be the methodology applicable only after proper changes in segmentation of assortment and the calculation formula.
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subjects Case studies
Consumer behavior
Food
Pareto optimum
Retail stores
Studies
title Vyuzití Paretova pravidla 80-20 pri zefektivnení prodejního sortimentu/The Utilization of the Pareto's Rule "80-20" in the Streamlining of Sales Range
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