Kesoram Industries Ltd. Managing a Sustainable Supply Chain: A Case Study of BIRLA TYRES

It has been approved the formation of an internal Sustainable Supply Chain to "develop the strategies and tools necessary to accomplish Birla Tyres vision of sustainable sourcing." The supply chain management focuses the system of managing and controlling the entire logistic movement, star...

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Bibliographic Details
Published in:Parikalpana : KIIT journal of management 2013-07, Vol.9 (2), p.65
Main Author: Pattnaik, M
Format: Article
Language:English
Subjects:
Business growth
Customers
ISO standards
Manufacturers
Manufacturing
Production capacity
Success factors
Suppliers
Supply chain management
Sustainability
Textiles
Tire industry
Turnover
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Summary:It has been approved the formation of an internal Sustainable Supply Chain to "develop the strategies and tools necessary to accomplish Birla Tyres vision of sustainable sourcing." The supply chain management focuses the system of managing and controlling the entire logistic movement, starting from suppliers' point to receiving of goods/raw materials and dispatch of finished goods after final production, through different channels, into the hands of the customers. The supply chain management constitutes a very pivotal role for the effective functioning of the organization. Birla Tyres had to face difficulties as well such as the increase in natural rubber prices or labour unrest in the manufacturing plant in Balasore. The profits too have taken a severe toll in 2011. In a move to correct the situation, the company is in the process of revamping and reorganizing its management operations. In a bid to enter and win the Indian radial tyre market segment, Birla Tyre is set to increase the production of truck and bus radials by a whopping 85 tonnes per day in the manufacturing plant at Haridwar in a move that would require an investment of INR 350 Crores.
ISSN:0974-2808