La culture familiale et la décision d'achat : Cas de la famille française d'origine maghrébine

This research contributes to the understanding of purchasing behavior of the French family originally from North Africa. It studies the influence of socio-cultural parameters in purchasing decisions of these families. Our main working hypothesis is based on the existence of a relationship between cu...

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Bibliographic Details
Published in:La revue des sciences de gestion 2011-11, Vol.46 (252), p.89
Main Author: Cherfi, Sofiane
Format: Article
Language:fre
Subjects:
Consumer behavior
Consumer spending
Cross cultural studies
Decision making models
Families & family life
Influence
Religion
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Summary:This research contributes to the understanding of purchasing behavior of the French family originally from North Africa. It studies the influence of socio-cultural parameters in purchasing decisions of these families. Our main working hypothesis is based on the existence of a relationship between cultural, religious practices and the decision to purchase of that type of family. That's why we conducted a field-study on a sample of 120 couples (240 people). The analysis of results allows us to answer the main questions.
ISSN:1160-7742
1760-6136