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Bridging the Sustainability Gap

Most mainstream investors are unconvinced that sustainability leadership translates into profits and marketplace success. Despite rising importance on the corporate agenda, sustainability - as currently understood and measured - interests only a small niche of investors. The authors argue that a bac...

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Bibliographic Details
Published in:MIT Sloan management review 2014, Vol.55 (4), p.18
Main Authors: Lubin, David A, Esty, Daniel C
Format: Article
Language:English
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Online Access:Get full text
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Summary:Most mainstream investors are unconvinced that sustainability leadership translates into profits and marketplace success. Despite rising importance on the corporate agenda, sustainability - as currently understood and measured - interests only a small niche of investors. The authors argue that a back to basics approach for measuring sustainability's direct impact on revenue growth, productivity and risk would provide mainstream investors with the data that's critical to their decisions.
ISSN:1532-9194