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Bridging the Sustainability Gap
Most mainstream investors are unconvinced that sustainability leadership translates into profits and marketplace success. Despite rising importance on the corporate agenda, sustainability - as currently understood and measured - interests only a small niche of investors. The authors argue that a bac...
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Published in: | MIT Sloan management review 2014, Vol.55 (4), p.18 |
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Main Authors: | , |
Format: | Article |
Language: | English |
Subjects: | |
Online Access: | Get full text |
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Summary: | Most mainstream investors are unconvinced that sustainability leadership translates into profits and marketplace success. Despite rising importance on the corporate agenda, sustainability - as currently understood and measured - interests only a small niche of investors. The authors argue that a back to basics approach for measuring sustainability's direct impact on revenue growth, productivity and risk would provide mainstream investors with the data that's critical to their decisions. |
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ISSN: | 1532-9194 |