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Solution or Smokescreen? Evaluating Industry Self-Regulation of Televised Food Marketing to Children

It is well established that children's exposure to television advertising for unhealthy food products contributes to the epidemic of childhood obesity. Given this finding, public health officials recommended that the government restrict unhealthy food marketing to children if the industry does...

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Published in:	Communication law and policy 2014-07, Vol.19 (3), p.263-292
Main Authors:	Kunkel, Dale, Castonguay, Jessica, Wright, Paul J., McKinley, Christopher J.
Format:	Article
Language:	English
Subjects:	Advertising Children Children & youth Epidemics Food Food products Health policy Industry Marketing Nutrition Obesity Public health Self regulation Television Television advertising Youth
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description	It is well established that children's exposure to television advertising for unhealthy food products contributes to the epidemic of childhood obesity. Given this finding, public health officials recommended that the government restrict unhealthy food marketing to children if the industry does not accomplish that goal voluntarily. Food marketers responded by adopting industry self-regulation several years ago, but this study finds that it has produced only marginal improvements in the overall nutritional quality of foods advertised to youth. Unless federal policy-makers intervene, it appears that unhealthy food marketing to children will continue to contribute to childhood obesity in the future.
doi_str_mv	10.1080/10811680.2014.919797
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source	Nexis UK; PAIS Index; Taylor and Francis Social Sciences and Humanities Collection
subjects	Advertising Children Children & youth Epidemics Food Food products Health policy Industry Marketing Nutrition Obesity Public health Self regulation Television Television advertising Youth
title	Solution or Smokescreen? Evaluating Industry Self-Regulation of Televised Food Marketing to Children
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