Ideal und Wirklichkeit ethischen Konsums/Ideal and Reality of Ethical Consumption

Consumers are powerful and legitimate stakeholders, playing an important role for the promotion of CSR Several studies have dealt with sustainable or ethical consumption by now, mostly showing that CSR is gaining importance and that the number of ethical consumers is growing However, this is not ref...

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Bibliographic Details
Published in:Zeitschrift für Wirtschafts- und Unternehmensethik 2014-05, Vol.15 (2), p.215
Main Authors: Schenkel-Nofz, Markus, Walther, Michael
Format: Article
Language:ger
Subjects:
Attitudes
Consumer behavior
Consumers
Consumption
Corporate responsibility
Effectiveness studies
Ethical consumerism
Ethics
Research methodology
Social responsibility
Stakeholders
Sustainability
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Summary:Consumers are powerful and legitimate stakeholders, playing an important role for the promotion of CSR Several studies have dealt with sustainable or ethical consumption by now, mostly showing that CSR is gaining importance and that the number of ethical consumers is growing However, this is not reflected in the market shares of corresponding products. While a lot has been written about the 'attitude-behaviour gap' as an explanation, we question the underlying values and stated consumption attitudes of consumers. Based on methodological and conceptual considerations, we carried out a qualitative study using a discursive method. We found different types of consumers, similar to other studies, but a lot less ethical consumers, with values strong enough to control behaviour.
ISSN:1439-880X
1862-0043