La presencia del infoentretenimiento en los canales generalistas de la TDT española/Presence of infotainment in Spain's mainstream DTT channels

Introduction. This article is part of the strand of empirical studies on infotainment and presents a characterisation of the infotainment content broadcast by the Spanish mainstream DTT channels. Method. The study is based on the analysis of the infotainment content included in the programming of th...

Full description

Saved in:
Bibliographic Details
Published in:Revista latina de comunicación social 2014-01 (69), p.85
Main Authors: Gonzalo, S Berrocal, García, M Redondo, Jiménez, V Martín, Domínguez, E Campos
Format: Article
Language:Spanish
Subjects:
Channels
Content analysis
Distinctive features
Empirical analysis
Humor
Humour
Infomercials
Spanish language
Studies
Television
Television broadcasting
Television stations
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Introduction. This article is part of the strand of empirical studies on infotainment and presents a characterisation of the infotainment content broadcast by the Spanish mainstream DTT channels. Method. The study is based on the analysis of the infotainment content included in the programming of the six most important mainstream DTT channels in Spain, and the content analysis of the prime time infotainment content. Results. Infotainment occupies a privileged position in the mainstream television channels but there are significant differences across networks. The main distinctive features that characterise infotainment are humour, drama and the use of technical resources to increase the sensationalism of images. Discussion. Infotainment is consolidated as a relevant macro-genre whose presence ranges from 34.91% (in La Sexta) to 8.12% (in La 2), being the magazine and debate shows the dominant formats. Surprisingly, the presence of infotainment in TVE 1 (18.10%) is higher than in the networks Antena 3 and Cuatro.
ISSN:1138-5820