Final comment

Follow up to "Comment-Corporate culture: is it really a barrier to marketing planning?" by Jim Saker and Richard Speed.

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Bibliographic Details
Published in:Journal of marketing management 1992-10, Vol.8 (4), p.405-406
Main Authors: Leppard, John W., McDonald, Malcolm H. B.
Format: Article
Language:English
Citations: Items that this one cites
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Description
Summary:Follow up to "Comment-Corporate culture: is it really a barrier to marketing planning?" by Jim Saker and Richard Speed.
ISSN:0267-257X
1472-1376
DOI:10.1080/0267257X.1992.9964207