Gratifications and social network service usage: The mediating role of online experience

•We examine consumer behaviors in using social network services (SNS).•This paper incorporates the uses and gratifications theory and flow theory.•Arousal fully mediates social gratifications’ effect on problematic SNS use.•Interaction partially mediates social gratifications’ effect on SNS revisit...

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Bibliographic Details
Published in:Information & management 2014-09, Vol.51 (6), p.774-782
Main Authors: Huang, Lan-Ying, Hsieh, Ying-Jiun, Wu, Yen-Chun Jim
Format: Article
Language:English
Subjects:
Applied sciences
Biological and medical sciences
Communication research
Computer science
control theory
systems
Computer systems and distributed systems. User interface
Exact sciences and technology
Flow theory
Fundamental and applied biological sciences. Psychology
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Social interactions. Communication. Group processes
Social network services
Social networks
Social psychology
Social research
Software
Studies
Technology adoption
User behavior
Uses and gratifications
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Summary:•We examine consumer behaviors in using social network services (SNS).•This paper incorporates the uses and gratifications theory and flow theory.•Arousal fully mediates social gratifications’ effect on problematic SNS use.•Interaction partially mediates social gratifications’ effect on SNS revisit intention.•Arousal partially mediates social gratifications’ effect on SNS revisit intention. This paper incorporates dual theories from communication research (uses and gratifications) and psychology research (online flow) to examine consumer behavior in the use of social network services. In particular, the study proposes that consumers’ online experience of interaction and arousal serves as the mediator of the relationship between social motivations and use behaviors. The empirical results indicate that arousal fully mediates the relationship between social gratifications and problematic social network service use. Furthermore, both interaction and arousal are partial mediators of the relationship between social gratifications and the intention to revisit social networking websites.
ISSN:0378-7206
1872-7530
DOI:10.1016/j.im.2014.05.004