Destination Branding through Experience and Authenticity

Tourism never occurs in a vacuum. It is hosted by places and environments that have prior uses and standards of consumption, and communities. Visits to specific destinations are related with the search for both “traditional” authenticity and lifestyle. The study of tourism needs to gain more insight...

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Bibliographic Details
Published in:Journal of tourism challenges and trends 2014-06, Vol.7 (1), p.89-106
Main Author: Mocanu, Rares
Format: Article
Language:English
Subjects:
Analysis
Anthropology
Authenticity
Beaches
Brand image
Community
Cultural heritage
Cultural tourism
Culture
Economy
Ecotourism
Loyalty
Marketing
National identity
Perceptions
Product differentiation
Resorts & spas
Rural areas
Sales promotions
Tourism
Travel industry
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Summary:Tourism never occurs in a vacuum. It is hosted by places and environments that have prior uses and standards of consumption, and communities. Visits to specific destinations are related with the search for both “traditional” authenticity and lifestyle. The study of tourism needs to gain more insight into the details of human lives, values and emotions as they pertain to the use of leisure time, the motivations for travel, and the interpersonal conflicts that impact social interaction, the local traditions that will direct tourism to specific markets, and host reactions to outsiders. The paper analyses the ways of how tourists perceive a touristic destination and lifestyle, how their perceptions vary and how they influence their behavior. It is assumed that a sentiment for traditional, pre-modern world is present in tourists. This sentiment is used for tourism promotion. Therefore the “harmonic cultural landscape” does not only have ecological and cultural value, but its image becomes a commodity in the tourism industry.
ISSN:1844-9743
1844-9743