O PROCESSO DE INTERNACIONALIZAÇÃO DE EMPRESAS DE COMÉRCIO ELETRÔNICO SOB O OLHAR COMPORTAMENTAL: ESTUDO LONGITUDINAL DOS CASOS MERCADOLIBRE E EBAY/THE PROCESS OF INTERNATIONALIZATION OF E-COMMERCE COMPANIES FROM A BEHAVIORAL PERSPECTIVE: A LONGITUDINAL STUDY OF THE CASES OF MERCADOLIBRE AND EBAY/EL PROCESO DE INTERNACIONALIZACIÓN DE EMPRESAS DE COMERCIO ELECTRÓNICO DESDE EL PUNTO DE VISTA COMPORTAMENTAL: ESTUDIO LONGITUDINAL DE LOS CASOS MERCADOLIBRE Y EBAY

The authors studied the cases of e-commerce companies, MercadoLibre, created in Argentina in 1999, and eBay, founded in the US in 1995, from their inception until 2012, using a qualitative approach. The cases were analyzed using a framework from the literature on internationalization of companies, c...

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Bibliographic Details
Published in:Revista Alcance 2014-01, Vol.21 (1), p.126
Main Authors: Bohrer, Felipe Magalhães, Dib, Luís Antônio da Rocha
Format: Article
Language:Portuguese
Subjects:
Electronic commerce
Globalization
Internet
Longitudinal studies
Online Access:Get full text
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Summary:The authors studied the cases of e-commerce companies, MercadoLibre, created in Argentina in 1999, and eBay, founded in the US in 1995, from their inception until 2012, using a qualitative approach. The cases were analyzed using a framework from the literature on internationalization of companies, covering global trends and factors of the country, the industry, the company and the entrepreneur. It was possible to note an interaction between the four behavioral approaches for the process of internationalization: the Uppsala Model, the networks perspective, international entrepreneurship, and Born Globals. Each approach in isolation was unable to explain the internationalization processes observed. It was also found that there is a strong relationship between the strategic importance of the country and the mode of entry or operations adopted. Countries with higher strategic relevance were operated with local subsidiaries. On the other hand, countries with lower strategic relevance had remote operations.
ISSN:1983-716X