THE COMMUNICATION EFFECTS OF INTERNET RUMOR ON COLLEGE STUDENTS

It has not yet been discussed whether Internet rumor messages have had serious negative effects. This study examined the communication effects of Internet rumor messages using four variables: the severity of negative Internet rumors (strong/ weak), personal relevance (high/ low), source credibility...

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Bibliographic Details
Published in:International journal of organizational innovation 2014-10, Vol.7 (2), p.48
Main Authors: Yang, Dong Jenn, Chung, Wan Ting
Format: Article
Language:English
Subjects:
Audiences
Behavior
Cognition & reasoning
College students
Communication
Credibility
Decision making
Emotions
Gossip
Hypotheses
Impact analysis
Internet
Perceptions
Studies
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Summary:It has not yet been discussed whether Internet rumor messages have had serious negative effects. This study examined the communication effects of Internet rumor messages using four variables: the severity of negative Internet rumors (strong/ weak), personal relevance (high/ low), source credibility (high/ low) and whether or not they had been given an anchor value. The study used 147 valid homogeneous subjects and a between-subject experiment method was employed. The results showed that the severity of Internet rumors, the source credibility and personal relevance had significant influences on the communication effects.
ISSN:1943-1813