Hospitality Instructors' Preference for Blended Teaching: A Bridge to Full Online Course Delivery?

A substantial body of empirical research exists on the topic of online teaching and learning; however, few qualitative studies have been conducted examining the deeper reasons for teaching online and no studies of this type have been performed in the hospitality discipline. This research sought to u...

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Bibliographic Details
Published in:Journal of teaching in travel & tourism 2014-10, Vol.14 (4), p.343-364
Main Authors: Mejia, Cynthia, Phelan, Kelly Virginia
Format: Article
Language:English
Subjects:
blended learning
Hospitality industry
Hospitality instructors
Learning
Norms
online course
TAM2
Online instruction
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Summary:A substantial body of empirical research exists on the topic of online teaching and learning; however, few qualitative studies have been conducted examining the deeper reasons for teaching online and no studies of this type have been performed in the hospitality discipline. This research sought to understand the subjective norms influencing hospitality faculty to teach online. Data were coded according to TAM2 constructs and sub-coded revealing emergent themes. Findings demonstrated hospitality faculty's propensity for blended learning as well as other strategies for improved online instruction.
ISSN:1531-3220
1531-3239
DOI:10.1080/15313220.2014.955304