Influence Of Corporate Social Responsibility On Hotel Demand

The embrace of corporate social responsibility (CSR) by the Spanish hospitality industry is still in the early stages. Few hotel companies publish sustainability reports, although the number of tourism and distribution channel organizations (tour operators, online travel agencies, etc.) incorporatin...

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Bibliographic Details
Published in:The international business & economics research journal 2014-11, Vol.13 (7), p.1625
Main Authors: Sevilla-Sevilla, Claudia, Reina-Paz, Maria Dolores, Rodriguez-Oromendia, Ainhoa
Format: Article
Language:English
Subjects:
Case studies
Consumers
Cost control
Economics
Hospitality industry
Hotels & motels
International business
Natural resources
Perceptions
Professional ethics
Profitability
Profits
Social responsibility
Society
Studies
Sustainability
Sustainable tourism
Tourism
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Summary:The embrace of corporate social responsibility (CSR) by the Spanish hospitality industry is still in the early stages. Few hotel companies publish sustainability reports, although the number of tourism and distribution channel organizations (tour operators, online travel agencies, etc.) incorporating specific aspects of CSR is growing each year. In this paper, the authors analyze whether CSR has a direct effect on end-consumer demand in Spain, identifying those aspects that customers evaluate positively.
ISSN:1535-0754
2157-9393
DOI:10.19030/iber.v13i7.8914