Measuring Retailer Store Image: A Scale Development Study

This paper aims at developing a reliable and valid measure of retailer store image. Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using confirmatory factor analysis. The study conceptualizes a...

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Bibliographic Details
Published in:International Journal of Business and Economics 2014-01, Vol.13 (1), p.025-038
Main Authors: Kumar, Amresh, Gupta, S. L, Kishore, Nawal
Format: Article
Language:English
Subjects:
Brand loyalty
Consumer behavior
Consumers
customer perception
Customer services
Discriminant analysis
organized retail
Patronage
Perceptions
Retail stores
Salespeople
scale development
Shopping
store attributes
Studies
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Summary:This paper aims at developing a reliable and valid measure of retailer store image. Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using confirmatory factor analysis. The study conceptualizes a retailer’s image as a reliable and valid multidimensional construct, explained in eight dimensions. The scale can be used to measure the perception of customers with regard to these eight factors and would provide directions to managers for retailing strategies.
ISSN:1607-0704