Gale Business Insights Handbook of Global Marketing

According to one essay in this book the 4Ps are a bit passé (although defined in the glossary) and the 4Cs are what it's about now (commodities, cost, channel, communication)- same themes, different words.

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Bibliographic Details
Published in:Reference and user services quarterly 2014-12, Vol.54 (2), p.63
Main Author: Lederer, Naomi
Format: Article
Language:English
Subjects:
Cultural Differences
Definitions
E-books
Essays
Legal Problems
Librarians
Library Personnel
Marketing
Reference books
Online Access:Get full text
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Description
Summary:According to one essay in this book the 4Ps are a bit passé (although defined in the glossary) and the 4Cs are what it's about now (commodities, cost, channel, communication)- same themes, different words.
ISSN:1094-9054
2163-5242