SPECIFIC FEATURES OF MILITARY TECHNOLOGY MARKETING

This article analyses the specific features, key principles and possible structure of marketing research for military technologies. The offered algorithm of marketing research for military technologies takes into consideration the peculiarities in functioning of military industrial sector within the...

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Bibliographic Details
Published in:Aktualʹni problemy ekonomiky 2014-10 (160), p.101
Main Authors: Petlenko, Julia V, Schehlyuk, Bogdan P
Format: Article
Language:Russian
Subjects:
Economic activity
Marketing
Military technology
Studies
Online Access:Get full text
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Summary:This article analyses the specific features, key principles and possible structure of marketing research for military technologies. The offered algorithm of marketing research for military technologies takes into consideration the peculiarities in functioning of military industrial sector within the national economy.
ISSN:1993-6788