Lobbying and litigation in telecommunications markets – reapplying Porter’s five forces

Purpose To consider extending the Porter "five forces" model for business strategy to encompass nonmarket actions in the telecommunications sector. Design/methodology/approach The Porter five forces model is reviewed in terms of a heavily regulated sector, examining each force in turn, wit...

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Bibliographic Details
Published in:Info (Cambridge, England) England), 2014-08, Vol.16 (5), p.1-18
Main Author: Sutherland, Ewan
Format: Article
Language:English
Subjects:
Alliances
Business
Business models
Competition
Corporate planning
Coupling
Domestic markets
Economies of scale
Globalization
Industry analysis
Internet access
Litigation
Lobbying
Market entry
Market positioning
Markets
Parliaments
Players
R&D
Regulation
Research & development
Strategic management
Strategy
Telecommunications
Telecommunications industry
Telecommunications policy
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Summary:Purpose To consider extending the Porter "five forces" model for business strategy to encompass nonmarket actions in the telecommunications sector. Design/methodology/approach The Porter five forces model is reviewed in terms of a heavily regulated sector, examining each force in turn, with examples of the use by market players of lobbying and litigation to affect market outcomes. Findings The "five forces" model is a useful tool in analysing advocacy, lobbying and litigation by players in a heavily regulated market. Practical implications The extension opens the way to research in a number of areas to examine issues of structure and strategy, effectiveness in coupling market and nonmarket strategies. Originality/value Business strategy is infrequently analysed in the telecommunications sector and only rarely considers lobbying and litigation. This article provides a framework for such analyses and opens up new areas of research
ISSN:1463-6697
2398-5038
1463-6697
2398-5046
DOI:10.1108/info-03-2014-0018