Understanding student perceptions of a career in the marketing research industry: Implications for positioning and engagement

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Bibliographic Details
Published in:Market & social research 2014-12, Vol.22 (2), p.32
Main Authors: Brush, Gregory J, Frethey-Bentham, Catherine, Ayre, Michael, Elmslie, Samantha, Fowler, Caroline, Howell, Amy, Walsh, Erika
Format: Article
Language:English
Subjects:
Careers
Decision making
Employees
Focus groups
Marketing
Neurosciences
Perceptions
Qualitative research
Rating services
Retention
Student attitudes
Success
Online Access:Get full text
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ISSN:2202-2732