Urban retail market in Bratislava (Slovakia): Consumers perception and classification of shopping centres

The transformation of urban retail as well as the strong influence of globalization creates new sales formats, such as shopping centers. These represent a new form of contemporary retailing and have a significant impact on transformation and localization and also they influence the shopping behavior...

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Bibliographic Details
Published in:Management & marketing (Bucharest, Romania) Romania), 2014-10, Vol.9 (4), p.483
Main Authors: Krizan, Frantisek, Bilková, Kristína, Kita, Pavol
Format: Article
Language:English
Subjects:
20th century
Cities
Classification
Consumer behavior
Consumers
Decentralization
Food
Free markets
Geographic information systems
Globalization
Localization
Questionnaires
Retail stores
Retailing industry
Rural areas
Shopping centers
Studies
Suburban areas
Taxonomy
Trends
Urban areas
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Summary:The transformation of urban retail as well as the strong influence of globalization creates new sales formats, such as shopping centers. These represent a new form of contemporary retailing and have a significant impact on transformation and localization and also they influence the shopping behavior of consumers. The aim of this paper is to evaluate the retail industry in the city of Bratislava with a specific focus on shopping centers. The task of this paper is the identification of shopping centers in Bratislava, the spatial diversification and their classification by different aspects. For a more complete view of retailing in Bratislava the paper also focuses on the analysis of consumers' preferences.
ISSN:1842-0206
2069-8887